Meet Alexis Chng Castor - Change Agent #0069 of our #SCN1000ChangeAgents Series.
Alexis Chng-Castor is an experienced creative strategist and marketer. Taking her international experience and deep passion for design and marketing, she launched Hope By Design – an award-winning creative agency that works closely with non-profits, associations, small businesses and start ups in both the United States and Asia.
Driven by a firm belief that design has the power to create meaningful changes and lasting hope on lives. Alexis partners with clients to understand their personal stories to develop tailored brand marketing and creative strategies that help meet business and marketing goals. A strong proponent for data-driven designs, Alexis combines her skill sets and proven methodology to achieve success for her clients. Aside from developing strategies, Alexis also works with clients to build their in-house creative teams and processes. The creative services offered is wide-range and include print, digital, web and large-format.
As a loyal advocate for design, Alexis provides workshops for her clients to educate on design thinking to improve their internal processes. One of her goals as a design advocate is to help business leaders see the power of design. Design, as she defines, is a strategy and when utilized correctly, it can distinguish a brand from its competition and influence perceptions. Alexis recognizes that to bring about change, she has to start with the new generation of designers. Thus she partners with local colleges to cultivate young designers, providing mentoring and internship opportunities through her agency.
When she is not working, Alexis advances her creative knowledge and skills through travel, working on art projects with her son and listening to podcasts. Cake and food designs are a huge source of her creative inspirations.
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